Google Ads · Search · Display · Remarketing
PPC management only — Meta Ads live under Social Media services

Google PPC management that behaves like an in-house performance team.

We plan, run, and optimise your Google Ads so you see real enquiries, not just clicks — with clean tracking, transparent reporting, and no changes to your existing WordPress theme or layout.

Human strategy first. AI is used only where it keeps your lead quality high and cost per lead under control.

Ideal for service brands, institutes, and B2B that rely on predictable, qualified leads from Google.

Account + data stays with you
Search, Display & Remarketing only
No vanity metrics, only leads & CPL
Last 30 days · sample account
312 leads
▲ +24% enquiries vs previous period
Average cost per lead
₹398
▼ 19% lower CPL after optimisation
Qualified lead ratio
86%
Marked “relevant” by client sales team
  • ✓ Single-platform focus: we only manage Google Ads on this page — Meta campaigns live under your Social Media Management, so reporting stays clean.
  • ✓ End-to-end ownership: ad accounts, audiences, tags and conversions are built on your IDs — you keep everything even if we stop working together.
  • ✓ Real-world KPIs only: leads, cost per lead, and revenue impact — not just impressions and CPC screenshots.
  • ✓ Safe for your current site: we plug into your existing WordPress setup with scoped tracking — no theme breaks or layout experiments on this page.
Google Ads account — sample overview
All campaigns · Last 30 days · India
Optimising live (mock view)
Search · Display · Remarketing Human + AI suggestions · Reviewed by strategist
Ad spend
₹1,24,000
▲ +12% vs last 30 days
Leads
312
▲ +24% more enquiries
Cost per lead
₹398
▼ 19% lower CPL
Lead funnel From click to customer
Clicks
6,420
—
Leads
312
4.9% conv.
Qualified
148
47% of leads
Customers
32
~10:1 lead-to-sale
Device performance Clicks · CPL share
Mobile 68% of clicks
Desktop 24% · best CPL
Tablet 8% · limited bids
Top campaigns Based on conversions
Campaign
Conv.
CPL
Brand · Exact
124
₹230
Course · In-market
86
₹410
Remarketing · 30 days
52
₹290
This month’s actions Human + AI inputs
  • Search terms cleaned: 74 low-intent queries paused using AI-suggested negatives, reviewed by strategist.
  • Bids rebalanced: +20% on high-converting brand keywords, −15% on broad generic.
  • Landing tests: 2 new ad + landing variations running for better form fills and call clicks.
Current month Last month baseline
Who this Google PPC service is for

A good fit if you care about lead quality, tracking, and knowing what Google Ads is really doing.

This Google Ads management service is built for teams that want clarity and control — not just “set and forget” campaigns with unclear reports.

Service-led brands 🏢

Service, local & education businesses

You’re a service provider, institute, clinic, agency or B2B company where one good lead is much more valuable than 100 random clicks.

  • Need a steady flow of qualified enquiries — calls, form fills, WhatsApp or demo requests.
  • Want Google Ads to support sales teams, counsellors or admission teams, not just website visits.
  • Open to small landing page changes and tracking fixes when they are clearly explained.
Typical outcome: structured campaigns by service type / course / location with clear CPL per segment.
Already running Google Ads 📊

Teams already on Google Ads, but not fully happy

You have an existing Google Ads account, but don’t trust the current structure, reporting or agency.

  • Reports feel like impressions and CTR only, with no clear view of true leads and cost per lead.
  • Not sure if you’re paying for your own brand name or wasteful generic terms.
  • Want a clean audit and rebuild if needed, without losing your historical data.
Typical outcome: account clean-up, renamed campaigns, better tracking and a simple monthly report you can read.
Small & new businesses 🚀

Smaller or newer brands testing PPC seriously

You may be new to ads or spending modest amounts, but want to test Google Ads properly in the AI era — not burn budget blindly.

  • Comfortable starting with a lean testing budget and a clear experiment plan.
  • Open to combining human-written ads with AI-assisted keyword and copy suggestions.
  • Want to know quickly if Google Ads is a channel to scale — with honest “go / no-go” decisions.
Typical outcome: 1–2 focused campaigns, clear learnings in 4–8 weeks, then scale or pause with confidence.
Not sure which bucket you fall into? We’ll map your situation in the first call and recommend a testing or optimisation path.
Next sections: What you get every month · 7-step PPC process
What you get with Google PPC management

A complete Google Ads setup, not just “campaigns turned on”.

Every engagement includes strategy, setup, tracking, optimisation, landing input and reporting — so you know your PPC isn’t relying on just one piece of the puzzle.

🧩

Account & campaign strategy

Start here

We first map your offers, locations, ticket sizes and sales process, then decide what actually deserves its own campaigns, ad groups and budgets.

Includes
  • Structuring around services / courses / locations, not random keyword lists.
  • Choosing when to use Search, Display & Remarketing (and when not to).
Outcome: a simple map of how your Google Ads account will reflect your real business.
⚙️

Clean account & campaign setup

Build or rebuild

We create or rebuild your account with clear naming, separated campaigns and sensible defaults — so anyone on your team can read it later.

Includes
  • Proper separation of brand, generic, competitor & remarketing campaigns.
  • AI-assisted keyword expansion, manually reviewed by a human strategist.
Outcome: an account you can show to management without needing a translator.
🎯

Tracking, tags & conversion clarity

Essential

We make sure your leads are actually tracked — forms, calls, WhatsApp, key page events — without breaking your existing WordPress layout.

Includes
  • Google Tag Manager / basic tag setup and conversion events aligned with your goals.
  • Clear naming: “Lead – Form” “Lead – Call” “Lead – WhatsApp” instead of generic “Goal 1”.
Outcome: you can open the dashboard and immediately see where leads are coming from.
📈

Ongoing optimisation & experiments

Month-on-month

We treat your account like a living system — with weekly tweaks and planned tests instead of random changes.

Includes
  • Bid and budget changes based on CPL and lead quality, not only click volume.
  • AI-suggested ad variations, approved and edited by humans before going live.
Outcome: gradual, explainable improvements instead of “we changed everything, trust us”.
📝

Landing page & message alignment

Ad ↔ Page match

We don’t redesign your site — but we do give specific, lightweight inputs to make your pages convert better.

Includes
  • Recommendations for headline, USP blocks, CTAs and form placement that fit your existing theme.
  • Simple A/B ideas your dev or team can implement without a full redesign.
Outcome: ad promises and landing pages feel consistent, which helps your conversion rates.
📊

Reporting & simple dashboards

No vanity

You get clean, human-readable reports that show what matters: spend, leads, CPL and key learnings — not just colourful charts.

Includes
  • Monthly summary with wins, issues and next steps in plain language.
  • Analytics-style view for campaigns, keywords, devices & funnel (mirroring the hero snapshot).
Outcome: you can talk about PPC in leadership meetings using numbers everyone understands.
All of this is part of a single PPC engagement — you’re not charged separately for “setup”, “tracking” and “reports” every time.
Next: Channels we use (Search, Display & Remarketing) · 7-step PPC process with AI
Channels we use

Three Google PPC channels. One clear reporting style.

We only manage Google Search, Display & Remarketing under this service — Meta Ads stay under Social Media Management, so you don’t mix reporting and attribution.

🔍

Google Search Ads

Captures high-intent users actively searching for what you offer, when they are ready to contact or enquire.

  • Structured around service, location and intent — not huge generic keyword baskets.
  • Human-written ad copy with AI-assisted ideas and variants.
  • Controlled bids to stop paying for your brand name unless strategic.
Best for: predictable lead flow and direct enquiries.
🖼️

Google Display Ads

Used strategically, not as volume filler, to reach relevant audiences beyond search.

  • Education, B2B and services where awareness matters before conversion.
  • AI-assisted targeting — reviewed and narrowed by a human strategist.
  • No random “max volume” placements — controlled inventory only.
Best for: pushing new campaigns or testing new audience clusters.
♻️

Google Remarketing Ads

Follow up with people who already visited your site or interacted with your campaigns, without being annoying.

  • Audience buckets by time (7, 14, 30, 60, 90 days).
  • Smart bid rules to avoid overserving frequent visitors.
  • Transparent performance: calls, form fills and repeated visits tracked separately.
Best for: squeezing extra conversions from existing traffic at a low CPL.
Only these 3 channels are included to keep your reporting clean and predictable.
Next: 7-step PPC process with AI & human oversight
Our 7-step Google PPC process

Human-led PPC with AI where it helps — never where it hides the truth.

Every account goes through the same 7-step workflow — from discovery and clean setup to reporting and scale-or-pause decisions — with AI used only to speed up research, drafting and pattern finding, not to replace judgement.

1

Discovery & goals

Plan
Human-led 30–60 min call
We map your services, margins, sales cycle and current lead sources so Google Ads fits into a bigger picture — not as a standalone experiment.
  • Clarify what a “good lead” means for you (budget, location, decision-maker, etc.).
  • Agree on primary goals (leads, bookings, demo calls) and realistic CPL targets.
2

Structure & keyword planning

Plan
Human-led AI-assisted research
We decide how the account will be structured before touching the interface — so campaigns are easy to read later.
  • Use AI tools to expand keyword ideas, then manually filter for intent and relevance.
  • Separate brand, generic, competitor and remarketing into clear campaigns.
3

Account & tracking setup

Build
Human-led Clean ownership
We create or rebuild your Google Ads and Tag Manager setup under your accounts and IDs.
  • Implement or fix conversion tracking for forms, calls, WhatsApp and key events.
  • Name conversions clearly so reports read like “Lead – Form”, not “Goal 1”.
4

Ad copy, extensions & launch

Build & launch
Human-written ads AI drafts for ideas
We create message-matched search ads, extensions and basic display creatives where needed.
  • Use AI to generate draft variations, then edit and finalise by hand to keep tone and claims aligned.
  • Launch campaigns with conservative bids & budgets for the first 2–4 weeks of learning.
5

Weekly optimisation & search term cleanup

Optimise
Human decisions AI pattern hints
This is where most of the value is created. We improve CPL, lead quality and stability each week.
  • Use AI to flag potential negative keywords, then manually approve / reject each one.
  • Shift budgets towards campaigns and devices delivering better CPL and relevance.
6

Monthly reporting & insights

Report
Human insight Dashboard-style view
You receive clean, analytics-style reports similar to the sample dashboard in the hero section.
  • Spend, leads, CPL, top campaigns, top keywords and device split in one view.
  • Clear notes on what we changed, why, and what we’re testing next month.
7

Scale, refine or pause with confidence

Decide
Strategic decision Honest recommendation
Every 1–3 months, we step back and decide whether to scale, reshape or slow down.
  • If results are strong, we plan budget and geography expansion with you.
  • If Google Ads isn’t the right channel, we say so — with data — and help you exit cleanly.
Ethics, ownership & transparency

No hidden tactics, no dark patterns, no “black box” Google Ads.

We run PPC as if it were our own budget — with clear ownership, honest numbers and responsible use of AI, so you never feel locked into an agency or confused by reports.

🔑 You own everything

Full account & data ownership

All Google Ads, Analytics, Tag Manager and remarketing audiences are created under your business accounts, not ours.

  • You have admin access from day one — we do not run your ads from a private agency account.
  • If we ever stop working together, your campaigns, history and audiences stay with you.
Result: no dependency, no “start from scratch” horror stories later.
🔍 Honest reporting

No vanity metrics, only business KPIs

We don’t hide behind impressions, clicks and CTR when the real question is: how many relevant leads did you get?

  • Monthly views that focus on leads, CPL, lead quality and revenue impact.
  • We’ll clearly flag if something is going wrong and what we’re doing about it.
Result: you can talk about PPC in management meetings without needing “translation slides”.
🤖 Responsible AI use

AI assists, humans decide

AI is used to speed up research, ideas and pattern finding — never to auto-pilot your budget without review.

  • All AI-suggested keywords, ads and negatives are reviewed by a human before going live.
  • We avoid “black box” setups where neither of us can explain why something is working.
Result: speed and scale from AI, with accountability from a real strategist.
💳 Clear billing

Budget & fee transparency

Your ad spend and our management fees are always separate and clearly documented.

  • Ad spend is paid directly to Google from your card or account.
  • Our fee and scope are agreed upfront — no surprise “extras” quietly added mid-way.
Result: you always know what you pay us vs what you pay Google.
💬 Straightforward communication

Plain language, not jargon walls

We explain what’s happening in simple terms your sales, founders and non-marketing teams can understand.

  • Clear reason for each major change — what we changed and why.
  • Honest about limitations — some months are for learning and stabilising, not just growth curves.
Result: everyone is on the same page, including non-marketing stakeholders.
⚖️ Integrity first

Saying “no” when PPC isn’t right

If Google Ads isn’t a good fit for your current stage, offer or budgets, we will say that upfront.

  • We’d rather run a small, honest test and conclude quickly than drag a weak channel for months.
  • If PPC is not right now, we’ll share what needs to change before it makes sense again.
Result: you’re not sold PPC just because we happen to offer it.
In short: you keep the accounts, understand the numbers, and know exactly how AI is (and isn’t) used.
Next: Reporting & dashboards · Small & new businesses in the AI era
Reporting & dashboards

Analytics-style reports you can read in 5 minutes and use in leadership meetings.

Our reports mirror the sample dashboard in the hero section: clear KPIs, campaign-level detail, simple funnel views and written insights — so you never have to decode screenshots or chase “what actually happened?”.

Monthly Google Ads performance — sample view
All active campaigns · Last 30 days vs previous 30 days
Leads & CPL first Mock data · Real-style layout
Ad spend
₹1,24,000
▲ +12% vs last month
Total leads
312
▲ +24% enquiries
Cost per lead
₹398
▼ 19% lower CPL
Qualified ratio
86%
Marked “relevant” by sales
Top campaigns this month
Sorted by leads
Campaign
Leads
CPL
Trend
Brand · Exact
124
₹230
▲ steady
Course · In-market
86
₹410
▲ improved
Remarketing · 30 days
52
₹290
▶ stable
CPL trend vs lead volume
Weeks in current month
Leads (bars) CPL (line)
W1
W2
W3
W4
W5
W6
This month in simple words
  • Lead quality: majority of new leads match agreed profile (location, budget, decision-maker).
  • What we changed: paused 3 underperforming ad groups; increased bids on top 2 campaigns; cleaned 60+ low-intent search terms.
  • Next month focus: expand winning keywords, test one new landing variation, increase remarketing visibility by 20%.
How you’ll see this: as a PDF / deck or dashboard link with the same structure each month, so your team can compare month-on-month without learning a new format every time.
Mock layout to show structure — actual reports use your live data & agreed KPIs.
Small & new businesses in the AI era

Even with a modest budget, you can test Google Ads properly — not just “boost and hope”.

If you’re a smaller or newer brand, Google PPC can feel risky. We use a structured, lean testing approach with a mix of human strategy and AI assistance, so you learn quickly whether this channel is worth scaling.

🌱 Lean testing first

A clear, time-boxed test instead of open-ended spend

For smaller budgets, we start with a focused 4–8 week test on a few strong offers, instead of trying to cover everything from day one.

What this usually looks like
  • 1–2 core services or courses chosen as test offers, with tight location targeting.
  • Small but serious budget designed to generate enough data to judge CPL and lead quality.
  • Simple success criteria agreed upfront: “If we hit ₹X–₹Y CPL and Z good leads, we scale.”
If it works: we scale calmly. If it doesn’t: you know why, and you don’t keep pouring money into an unclear channel.
🤝 Human + AI combo

Use AI to stretch your budget, not to gamble it

We combine human judgement with AI-assisted research and drafting to keep your campaigns sharp without burning hours (or budget) on busywork.

How we use AI carefully
  • Speeding up keyword and search term analysis to spot patterns faster.
  • Drafting multiple ad ideas, then manually editing them to match your tone and promises.
  • Highlighting potential negative keywords and wasted spend that a human then confirms.
Important: no auto-pilot “smart” setup that you can’t understand. Every change stays explainable.
If you’re small but serious: we’re happy to start with a lean test phase instead of pushing big retainers.
Ready to talk? Book a Google Ads call · Back to sample performance snapshot
Industries we work with

Multiple sectors, one PPC style: clean data, honest CPL, real decision-making.

Google Ads works differently depending on your sales cycle, ticket size and audience intent. We’ve managed budgets for a mix of local, education and B2B high-ticket businesses.

📍

Local & regional services

Great for lead flow with clear intent and quick decision cycles.

  • Real estate, home services, healthcare, clinics.
  • Gyms, salons, spas, repair & maintenance businesses.
  • Consultants, legal, accounting, local professional services.
Winning tactic: Local keywords + call extensions + remarketing.
🎓

Education & training

Longer consideration timeline, need for remarketing and detailed landing content.

  • Colleges, institutes, coaching & online courses.
  • Skill development programs & professional certifications.
  • Study abroad, language training, academic programs.
Winning tactic: Broad-match + audience layering + strong remarketing window.
💼

B2B & high-ticket services

Smaller volume but higher quality — success measured in meetings, not just leads.

  • Software, SaaS, automation and digital products.
  • Industrial services, manufacturing, machinery, OEM.
  • Corporate services, recruitment & HR solutions.
Winning tactic: Exact-match + competitor targeting + call tracking in CRM.
Good news: if your industry isn’t listed, PPC can still work as long as users search for specific services and you can define a “good lead”.
See PPC pricing options · Jump to FAQs
Industries we work with

Multiple sectors, one PPC style: clean data, honest CPL, real decision-making.

Google Ads works differently depending on your sales cycle, ticket size and audience intent. We’ve managed budgets for a mix of local, education and B2B high-ticket businesses.

📍

Local & regional services

Great for lead flow with clear intent and quick decision cycles.

  • Real estate, home services, healthcare, clinics.
  • Gyms, salons, spas, repair & maintenance businesses.
  • Consultants, legal, accounting, local professional services.
Winning tactic: Local keywords + call extensions + remarketing.
🎓

Education & training

Longer consideration timeline, need for remarketing and detailed landing content.

  • Colleges, institutes, coaching & online courses.
  • Skill development programs & professional certifications.
  • Study abroad, language training, academic programs.
Winning tactic: Broad-match + audience layering + strong remarketing window.
💼

B2B & high-ticket services

Smaller volume but higher quality — success measured in meetings, not just leads.

  • Software, SaaS, automation and digital products.
  • Industrial services, manufacturing, machinery, OEM.
  • Corporate services, recruitment & HR solutions.
Winning tactic: Exact-match + competitor targeting + call tracking in CRM.
Good news: if your industry isn’t listed, PPC can still work as long as users search for specific services and you can define a “good lead”.
See PPC pricing options · Jump to FAQs
FAQ

Google PPC questions we answer most often.

If something still isn’t clear after reading this page, you can always ask us directly on a call — but these answers will cover most of the first 15 minutes.

+

What kind of monthly budget do I need for Google Ads?

It depends on your industry, city and ticket size, but as a guideline:

For most local / services / education brands, we like to start with a budget that can generate meaningful data in 4–8 weeks — enough clicks and leads to judge CPL and lead quality.

On the call, we’ll suggest a minimum sensible budget for testing in your space and then adjust based on how quickly you want to learn and scale.

+

How is your fee different from my Google Ads spend?

Your ad spend is paid directly to Google from your own account or card. Our fee is a separate management fee for strategy, setup, optimisation and reporting.

We never mark up your media spend or hide it inside a single lump sum. You’ll always see:

1) how much went to Google, and
2) what you paid us for management / audit, as outlined in the Pricing & engagement section.

+

How quickly will I see results from Google Ads?

You can often see initial leads within the first few days of going live, but realistic evaluation usually needs a full 4–8 week window.

The first phase is about:

• Getting clean tracking in place
• Stabilising campaigns and removing waste
• Understanding which keywords and audiences actually bring relevant leads

After that, we can decide whether to scale, reshape or pause based on real numbers.

+

Will you change my existing WordPress design or theme?

No. This PPC service is designed to be safe for your current WordPress setup.

We may recommend lightweight landing page improvements (headlines, CTAs, form placement), but we don’t overhaul your theme or global layout from this page.

Any tracking (via Google Tag Manager or similar) is implemented in a way that respects your current structure and global styles.

+

Do you also manage Meta / Facebook / Instagram Ads here?

Under this specific service page, we only manage Google Ads (Search, Display & Remarketing).

Meta / Facebook / Instagram campaigns are handled under our Social Media Management / Paid Social services, so:

• Google PPC stays cleanly reported here
• Meta Ads stay grouped under your social media offering
• You don’t get mixed or confusing attribution between platforms

+

What if, after testing, Google Ads isn’t working for us?

Then we say that clearly — and show you why.

One of our principles (see Ethics & transparency) is to avoid pushing PPC just because we offer it. If the data shows Google Ads is not a fit for your current stage, offer or market, we help you:

• Understand what blocked performance (search volume, offer, pricing, etc.)
• Decide whether to adjust and re-test later, or shift focus to other channels
• Exit cleanly — you keep all the accounts, data and learnings

Didn’t find your question here? Share your situation with us and we’ll give you a direct, no-jargon answer.
Continue to the final section: Work with us on Google PPC

Let’s run Google Ads the right way — clear reporting, real decisions, honest results.

If you’re ready to see whether Google PPC can drive quality leads for your business, the next step is simple: a short call where we understand your offers, markets and goals.

Book a Google Ads call See pricing again
What will happen on the call:
We’ll ask about your services, locations, lead goals and current marketing.
You’ll get a simple recommendation for testing or ongoing management.
No commitments — and no pressure — until you approve a written scope & fee.
Want to review something again? Top of page · 7-step process · Dashboard & reporting sample